@article{GutscheLoeberNageletal.2017,
  author    = {J{\"o}rg Gutsche and Gerrit L{\"o}ber and Christoph Nagel and Marco Schm{\"a}h},
  title     = {ROMI-Quantifizierung mittels des digitalen Schattens},
  journal   = {Marketing Review St. Gallen},
  volume    = {34},
  number    = {4},
  pages     = {76 -- 83},
  year        = {2017},
}