@article{MockerRossHopkins2015,
  author    = {Martin Mocker and Jeanne Ross and Craig Hopkins},
  title     = {How USAA architected its business for life event integration},
  journal   = {MIS quarterly executive},
  volume    = {14},
  number    = {4},
  pages     = {137 -- 150},
  url       = {https://aisel.aisnet.org/misqe/vol14/iss4/6},
  year        = {2015},
}