@inproceedings{MockerRoss2014,
  author    = {Martin Mocker and Jeanne Ross},
  title     = {From savings mono-line to full-service bank : growing ING Direct Spain ; teaching case},
  booktitle = {Building a better world through information systems : International Conference on Information Systems (ICIS 2014), Auckland, New Zealand, 14 - 17 December 2014 ; 10. IS Curriculum and Education},
  pages     = {1 -- 14},
  url       = {http://aisel.aisnet.org/icis2014/proceedings/ISCurriculum/27/},
  year      = {2014},
}