@article{RossMockerBeath2018,
  author    = {Jeanne Ross and Martin Mocker and Cynthia Beath},
  title     = {Rethink your approach to digital strategy : experiment and engage},
  journal   = {CISR research briefing},
  volume    = {18},
  number    = {10},
  pages     = {1 -- 4},
  url       = {http://cisr.mit.edu/blog/documents/2018/10/18/2018\_1001\_digitalstrategyevolves\_rossmockerbeath.pdf/},
  year        = {2018},
}