TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Mocker, Martin
A1  - Ross, Jeanne
A1  - Hopkins, Craig
T1  - How USAA architected its business for life event integration
JF  - MIS quarterly executive
N2  - By integrating its previously separate insurance, banking and investment products around customer life events (e.g., buying a car, getting married or buying a house), USAA is able to deliver a superior customer experience. To achieve the integration, USAA had to re-architect its business by redesigning structures, roles, incentives, processes and IT systems. The USAA case provides four principles for architecting a business to provide superior customer experience, which will become increasingly important in the digital economy.
Y1  - 2015
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-5390
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-5390
UR  - https://aisel.aisnet.org/misqe/vol14/iss4/6
SN  - 1540-1960
SS  - 1540-1960
VL  - 14
IS  - 4
SP  - 137
EP  - 150
S1  - 14
PB  - Indiana University
CY  - Bloomington, Indiana
ER  -