TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Ross, Jeanne
A1  - Mocker, Martin
A1  - Zoelen, Edgar van
T1  - Architecting a digital transformation at Royal Philips
JF  - CISR research briefing
N2  - To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies.
Y1  - 2018
UR  - http://cisr.mit.edu/blog/documents/2018/01/18/2018_0101_philipsdigitaltransformation_rossmockervanzoelen.pdf/
VL  - 18
IS  - 1
SP  - 1
EP  - 4
S1  - 4
PB  - MIT Center for Information Systems Research
CY  - Cambridge, MA
ER  -