@inproceedings{MockerRossKagan2016,
  author    = {Martin Mocker and Jeanne Ross and Martin Kagan},
  title     = {Eating your own cooking: the impact of social, mobile, analytics and cloud technologies at IBM : teaching case},
  booktitle = {Digital innovation at the crossroads : ICIS 2016, International Conference on Information Systems, December 11 - 14, 2016, Dublin, Ireland : IS curriculum and education},
  pages     = {1 -- 12},
  url       = {http://aisel.aisnet.org/icis2016/ISCurriculum/Presentations/2/},
  year      = {2016},
}