TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Ross, Jeanne
A1  - Mocker, Martin
T1  - Managing business complexity : don't let innovation destroy business value
JF  - CISR research briefing
N2  - The digital economy has created intense demands for innovations. Companies are responding in part by creating new digital products and services to meet increasing customer expectations.
MIT CISR findings indicate that product variety is NOT directly related to firm performance, and IS related to increased difficulties for costumers and employees.
Y1  - 2016
UR  - http://cisr.mit.edu/blog/documents/2016/01/21/2016_0101_managingbusinesscomplexity_rossmocker-pdf/
VL  - 16
IS  - 1
SP  - 1
EP  - 3
S1  - 3
PB  - MIT Center for Information Systems Research
CY  - Cambridge, MA
ER  -