TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Ross, Jeanne
A1  - Sebastian, Ina
A1  - Beath, Cynthia
A1  - Mocker, Martin
A1  - Moloney, Kate
A1  - Fonstad, Nils
T1  - Designing and executing digital strategies : completed research paper
T2  - Digital innovation at the crossroads : ICIS 2016, International Conference on Information Systems, December 11 - 14, 2016, Dublin, Ireland : practice-oriented research
N2  - The digital economy poses existential threats to — and game-changing opportunities for — companies that were successful in the pre-digital economy. What will distinguish those companies that successfully transform from those that become historical footnotes? This is the question a group of six researchers and consultants from Boston Consulting Group set out to examine. The team conducted in-depth interviews with senior executives at twenty-seven companies in different industries to explore the strategies and organizational initiatives they relied on to seize the opportunities associated with new, readily accessible digital technologies. This paper summarizes findings from this research and offers recommendations to business leaders responsible for digital business success.
KW  - business strategy
KW  - organizational design
KW  - practice-oriented research
KW  - digital innovation
KW  - business agility
Y1  - 2016
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-10966
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-10966
UR  - http://aisel.aisnet.org/icis2016/Practice-OrientedResearch/Presentations/2/
SN  - 978-0-9966831-3-5
SB  - 978-0-9966831-3-5
SP  - 1
EP  - 17
S1  - 17
PB  - Association for Information Systems (AIS)
CY  - Atlanta, GA
ER  -