@article{MockerRoss2017,
  author    = {Martin Mocker and Jeanne Ross},
  title     = {The problem with product proliferation : unmanaged innovation leads to excessive operational complexity ; what's needed is product integration},
  journal   = {Harvard business review},
  volume    = {95},
  number    = {3},
  pages     = {104 -- 110},
  url       = {http://www.redi-bw.de/db/ebsco.php/search.ebscohost.com/login.aspx\%3fdirect\%3dtrue\%26db\%3dbth\%26AN\%3d122582021\%26site\%3dehost-live},
  year        = {2017},
}