@inproceedings{RossmannSteiRanjan2015, author = {Alexander Rossmann and Gerald Stei and Kumar Rakesh Ranjan}, title = {Social media usage in business-to-business sales : conceptualization, antecedents, and outcomes}, booktitle = {Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26}, editor = {Tom Brown}, pages = {J-7 -- J-8}, year = {2015}, }