@article{GeigerSteinbiss2018, author = {Matthias Geiger and Kristina Steinbi{\"s}}, title = {Vom Multivariantengesch{\"a}ftsmodell zur softwaregesteuerten Individualisierung im Auto}, journal = {Journal of engineering, management and operations}, volume = {1}, pages = {161 -- 174}, year = {2018}, }