@book{FroehlichLordSteinbissetal.2022,
  author    = {Elisabeth Fr{\"o}hlich and Sascha Lord and Kristina Steinbi{\"s} and Torsten Weber},
  title     = {Marketing : Theorie und Praxis},
  edition   = {2},
  isbn      = {978-3-8385-5795-3},
  doi       = {10.36198/9783838557953},
  year      = {2022},
}