TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Imschloss, Monika
A1  - Kühnl, Christina
T1  - Feel the music! Exploring the cross-modal correspondence between music and haptic perceptions of softness
JF  - Journal of retailing
N2  - Haptic softness is a central product attribute for many fabric-related retailers. Can those retailers use music - an easy to implement in-store atmospheric cue - to influence consumers' perception of this central product attribute? Across four studies, this research shows that high (vs. low) music softness enhances consumers' haptic softness perceptions. We argue that this cross-modal effect occurs owing to a transfer of softness-related associations from the auditory to the haptic modality. To better inform retail practice, we examine three managerially relevant boundary conditions at the product and store levels.
Y1  - 2019
SN  - 0022-4359
SS  - 0022-4359
U6  - https://doi.org/10.1016/j.jretai.2019.10.004
DO  - https://doi.org/10.1016/j.jretai.2019.10.004
VL  - 95
IS  - 4
SP  - 158
EP  - 169
S1  - 12
PB  - Elsevier
CY  - Amsterdam
ER  -