@article{KuehnlFrank2019,
  author    = {Christina K{\"u}hnl and Patricia Frank},
  title     = {Social Selling – eine neue Form der E-Kommunikation f{\"u}r Business-to-Business-Unternehmen},
  journal   = {Transfer : Zeitschrift f{\"u}r Kommunikation und Markenmanagement},
  number    = {4},
  pages     = {18 -- 28},
  url       = {https://www.wiso-net.de/toc\_list/TWP},
  year        = {2019},
}