@article{KuehnlJozicHomburg2019,
  author    = {Christina K{\"u}hnl and Danijel Jozic and Christian Homburg},
  title     = {Effective customer journey design: consumers’ conception, measurement, and consequences},
  journal   = {Journal of the Academy of Marketing Science},
  volume    = {47},
  number    = {3},
  pages     = {551 -- 568},
  doi       = {10.1007/s11747-018-00625-7},
  year        = {2019},
}