TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Steinbiß, Kristina
A1  - Fröhlich, Elisabeth
A1  - Sander, Julia
T1  - Managing sustainable consumption : shaping the customer journey  with a focus on sustainability  in the food industry
JF  - Education of economists & managers
JF  - Edukacja Ekonomistow i Menedzerow
N2  - As consumer awareness surrounding impacts of the climate crisis continues to be a notable threat, businesses are searching for new models to make their sustainability profile even better. As a result, the implementation of a company’s sustainability vision following the SDGs has to be linked closely to the integration of customers into strategic action. One success factor is the management of customers over their entire life cycle. The Customer Journey serves as a model to systematise this approach, by designing touchpoints throughout the purchasing process in order to motivate consumers to act sustainably. Based on behaviour models, the authors develop recommendations for the food industry to design a sustainable Customer Journey that helps to reduce the percentage of consumers reporting positive attitudes to sustainable products while not exhibiting corresponding behaviour.
KW  - food industry
KW  - sustainability
KW  - SDG
KW  - customer journey
KW  - SHIFT model
KW  - customer behaviour
Y1  - 2021
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-37176
SN  - 1734-087X
SS  - 1734-087X
U6  - https://doi.org/10.33119/EEIM.2021.62.4
DO  - https://doi.org/10.33119/EEIM.2021.62.4
VL  - 62
IS  - 4
SP  - 80
EP  - 100
S1  - 21
PB  - Warsaw School of Economics, Department of Human Capital Development
CY  - Warsaw
ER  -