@article{KernSchmaeh2020,
  author    = {Manuel Kern and Marco Schm{\"a}h},
  title     = {Triumph after the hype? Success factors for CRM implementation},
  journal   = {Marketing Review St. Gallen},
  volume    = {37},
  number    = {6},
  pages     = {38 -- 45},
  year        = {2020},
}