@inproceedings{RossmannStei2015,
  author    = {Alexander Rossmann and Gerald Stei},
  title     = {Sales 2.0 in business-to-business (B2B) Networks : conceptualization and impact of social media in B2B Sales relationships},
  booktitle = {Digital Enterprise Computing (DEC 2015) : June 25-26, 2015, B{\"o}blingen, Germany},
  editor    = {Alfred Zimmermann},
  pages     = {67 -- 78},
  url       = {http://subs.emis.de/LNI/Proceedings/Proceedings244/article21.html},
  year      = {2015},
}