@inproceedings{RossmannWilke2017,
  author    = {Alexander Rossmann and Tim Wilke},
  title     = {Building brand love : a dynamic capabilities approach},
  booktitle = {Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, B{\"o}blingen, Germany. - (Lecture notes in informatics (LNI) - proceedings ; volume P-272)},
  editor    = {Alexander Rossmann},
  pages     = {135 -- 146},
  year      = {2017},
}