@incollection{BossMuellerSelimietal.2016, author = {Laura Boss and Fabian M{\"u}ller and Arbnora Selimi and Alexander Rossmann}, title = {Converting users into customers : the role of user profile information and customer journey analysis}, booktitle = {Digital Enterprise Computing (DEC 2016) : B{\"o}blingen, Germany, June 14 - 15, 2016}, editor = {Dieter Hertweck}, isbn = {978-3-88579-652-7}, url = {http://subs.emis.de/LNI/Proceedings/Proceedings258/article11.html}, year = {2016}, }