@article{RossmannRanjanSugathan2016,
  author    = {Alexander Rossmann and Kumar Rakesh Ranjan and Praveen Sugathan},
  title     = {Drivers of user engagement in eWoM communication},
  journal   = {Journal of services marketing},
  volume    = {30},
  number    = {5},
  pages     = {541 -- 553},
  doi       = {10.1108/JSM-01-2015-0013},
  year        = {2016},
}