@article{KovanovieneRomeikaBaumung2021,
  author    = {Viktorija Kovanoviene and Giedrius Romeika and Wjatscheslav Baumung},
  title     = {Creating value for the consumer through marketing communication tools},
  journal   = {Journal of competitiveness},
  volume    = {13},
  number    = {1},
  pages     = {59 -- 75},
  doi       = {10.7441/joc.2021.01.04},
  year        = {2021},
}