@inproceedings{Rossmann2011,
  author    = {Alexander Rossmann},
  title     = {Trust in interfirm relationships : expanding insights into relational capabilities and customer preferences},
  booktitle = {Enhancing knowledge development in marketing : Summer Educators' Conference, August 13 - 16, 2010, Boston, Massachusetts},
  editor    = {Iyer Easwar},
  pages     = {209 -- 220},
  year      = {2011},
}