TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Trieflinger, Stefan
A1  - Weiss, Lukas
A1  - Münch, Jürgen
ED  - Fernandes, José Maria
ED  - Travassos, Guilherme
T1  - Elevating software quality through product discovery techniques : key findings from a grey literature review
T2  - Quality of Information and Communications Technology : 16th International Conference, QUATIC 2023, Aveiro, Portugal, September 11–13, 2023, Proceedings
N2  - In the era of digital transformation, the notion of software quality transcends its traditional boundaries, necessitating an expansion to encompass the realms of value creation for customers and the business. Merely optimizing technical aspects of software quality can result in diminishing returns. Product discovery techniques can be seen as a powerful mechanism for crafting products that align with an expanded concept of quality - one that incorporates value creation. Previous research has shown that companies struggle to determine appropriate product discovery techniques for generating, validating, and prioritizing ideas for new products or features to ensure they meet the needs and desires of the customers and the business. For this reason, we conducted a grey literature review to identify various techniques for product discovery. First, the article provides an overview of different techniques and assesses how frequently they are mentioned in the literature review. Second, we mapped these techniques to an existing product discovery process from previous research to provide concrete guidelines for establishing product discovery in their organizations. The analysis shows, among other things, the increasing importance of techniques to structure the problem exploration process and the product strategy process. The results are interpreted regarding the importance of the techniques to practical applications and recognizable trends.
KW  - product management
KW  - product discovery
KW  - user experience
KW  - software quality
KW  - digital transformation
Y1  - 2023
SN  - 978-3-031-43703-8
SB  - 978-3-031-43703-8
U6  - https://doi.org/10.1007/978-3-031-43703-8_4
DO  - https://doi.org/10.1007/978-3-031-43703-8_4
SP  - 45
EP  - 59
S1  - 15
PB  - Springer
CY  - Cham
ER  -