@article{Rossmann2011,
  author    = {Alexander Rossmann},
  title     = {Social Media - eine neue Logik f{\"u}r das Marketing?},
  journal   = {Marketing Review St. Gallen},
  volume    = {28},
  number    = {2},
  pages     = {55 -- 60},
  doi       = {10.1007/s11621-011-0024-2},
  year        = {2011},
}