TY - CHAP U1 - Buchbeitrag A1 - Zimmermann, Alfred A1 - Schmidt, Rainer A1 - Sandkuhl, Kurt A1 - Jugel, Dierk A1 - Schweda, Christian A1 - Bogner, Justus ED - Zimmermann, Alfred T1 - Architecting digital products and services T2 - Architecting the digital transformation : digital business, technology, decision support, management. - (Intelligent systems reference library ; volume 188) N2 - Enterprises are currently transforming their strategy, processes, and their information systems to extend their degree of digitalization. The potential of the Internet and related digital technologies, like Internet of Things, services computing, cloud computing, artificial intelligence, big data with analytics, mobile systems, collaboration networks, and cyber physical systems both drives and enables new business designs. Digitalization deeply disrupts existing businesses, technologies and economies and fosters the architecture of digital environments with many rather small and distributed structures. This has a strong impact for new value producing opportunities and architecting digital services and products guiding their design through exploiting a Service-Dominant Logic. The main result of the book chapter extends methods for integral digital strategies with value-oriented models for digital products and services which are defined in the framework of a multi-perspective digital enterprise architecture reference model. KW - digital transformation KW - digital products and services KW - service-dominant logic KW - value modeling KW - digital architecture Y1 - 2021 SN - 978-3-030-49639-5 SB - 978-3-030-49639-5 SN - 978-3-030-49640-1 SB - 978-3-030-49640-1 U6 - https://doi.org/10.1007/978-3-030-49640-1_10 DO - https://doi.org/10.1007/978-3-030-49640-1_10 SP - 181 EP - 197 S1 - 17 PB - Springer CY - Cham ER -