TY - CHAP U1 - Buchbeitrag A1 - Bernsdorf, Christopher A1 - Hasreiter, Nathalie A1 - Kranz, Daniel A1 - Sommer, Sven A1 - Rossmann, Alexander ED - Hertweck, Dieter T1 - Technology acceptance in the case of IoT appliances T2 - Digital Enterprise Computing (DEC 2016) : June 14 - 15, 2016, Böblingen, Germany N2 - The Internet of Things (IoT) refers to the interconnectedness of physical objects, and works by equipping the latter with sensors and actuators as a means to connect to the internet. The number of connected things has increased threefold over the past five years. Consequently, firms expect the IoT to become a source of new business models driven by technology. However, only a few early adopters have started to install and use IoT appliances on a frequent basis. So it is still unclear which factors drive technological acceptance of IoT appliances. Confronting this gap in current research, the present paper explores how IoT appliances are conceptually defined, which factors drive technological acceptance of IoT appliances, and how firms can use results in order to improve value propositions in corresponding business models. lt is discovered that IoT appliance vendors need to support a broad focus as the potential buyers expose a large variety. As conclusions from this insight, the paper illustrates some flexible marketing strategies. KW - internet of things KW - business models KW - technology acceptance KW - smart home KW - digital business management KW - digital strategy KW - marketing Y1 - 2016 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-9211 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-9211 UR - http://subs.emis.de/LNI/Proceedings/Proceedings258/article20.html SN - 978-3-88579-652-7 SB - 978-3-88579-652-7 SP - 49 EP - 63 S1 - 15 PB - Gesellschaft für Informatik CY - Bonn ER -