@article{LindgrenMuench2016,
  author    = {Eveliina Lindgren and J{\"u}rgen M{\"u}nch},
  title     = {Raising the odds of success : the current state of experimentation in product development},
  journal   = {Information \& software technology},
  volume    = {77},
  pages     = {80 -- 91},
  doi       = {10.1016/j.infsof.2016.04.008},
  year        = {2016},
}