@article{RossmannRauschnabelWilke2017,
  author    = {Alexander Rossmann and Philipp Rauschnabel and Tim Wilke},
  title     = {How to create brand fans: the relationship between dynamic capabilities, customer orientation, and brand love},
  journal   = {AMA Summer Educators' Conference proceedings},
  volume    = {28},
  pages     = {B-22 -- B-23},
  year        = {2017},
}