TY - CHAP U1 - Konferenzveröffentlichung A1 - Stei, Gerald A1 - Rossmann, Alexander ED - Rossmann, Alexander T1 - Implementation strategies for Enterprise Social Networks T2 - Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, Böblingen, Germany. - (Lecture notes in informatics (LNI) - proceedings ; volume P-272) N2 - In recent times, enterprises have been increasingly dealing with the use of social media in internal communication and collaboration. In particular, so-called Enterprise Social Networks (ESN) promise meaningful benefits for the nature of work in corporations. However, these platforms often suffer from poor degrees of use. This raises the question of what initiatives enterprise can launch in order to stimulate the vitality of ESN. Since the use of ESN is often voluntary, individual adoption by employees need to be examined to find an answer. Therefore, the Unified Theory of Acceptance and Use of Technology (UTAUT) model was selected for the theoretical foundation of this paper. Following a qualitative research approach, the available research provides an analysis of expert interviews on specific ESN implementation strategies and included factors. In order to extensively conceptualize and generalize these strategic considerations, we conducted an inductive coding process. The results reveal that ESN implementation strategies can be understood as a multi-level construct (individual vs. group vs. organizational level) containing different factors dependent on the degree of documentation and intensity. This research in progress describes a qualitative evaluation as a preliminary study for further quantitative analysis of an ESN adoption model. KW - Enterprise Social Networks KW - implementation strategy KW - technology acceptance KW - UTAUT Y1 - 2017 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14203 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14203 SN - 978-3-88579-666-4 SB - 978-3-88579-666-4 SP - 67 EP - 78 S1 - 12 PB - Gesellschaft für Informatik CY - Bonn ER -