TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Rossmann, Alexander
ED  - Easwar, Iyer
T1  - Trust in interfirm relationships : expanding insights into relational capabilities and customer preferences
T2  - Enhancing knowledge development in marketing : Summer Educators' Conference, August 13 - 16, 2010, Boston, Massachusetts
N2  - Suppliers need to improve their relational capabilities if they are to enhance customer trust. Debate about such capabilities is dominated by an interpersonal approach. This paper provieds novel marketing options by expanding insights into alternative types of relational capabilities. Furthermore, the moderating role of customer preferences on the effectiveness of relational capabilities is evaluated.
Y1  - 2011
SN  - 978-1-61782-253-7
SB  - 978-1-61782-253-7
SP  - 209
EP  - 220
S1  - 12
PB  - Curran Associates
CY  - Red Hook, NY
ER  -