TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Trieflinger, Stefan
A1  - Münch, Jürgen
A1  - Bogazköy, Emre
A1  - Eißler, Patrick
A1  - Schneider, Jan
A1  - Roling, Bastian
ED  - Paasivaara, Maria
ED  - Kruchten, Phlippe
T1  - Product roadmap alignment - achieving the vision together: A grey literature review
T2  - Agile Processes in Software Engineering and Extreme Programming – Workshops : XP 2020 Workshops, Copenhagen, Denmark, June 8–12, 2020, Revised Selected Papers
N2  - Context: A product roadmap is an important tool in product development. It sets the strategic direction in which the product is to be developed to achieve the company’s vision. However, for product roadmaps to be successful, it is essential that all stakeholders agree with the company’s vision and objectives and are aligned and committed to a common product plan. 
Objective: In order to gain a better understanding of product roadmap alignment, this paper aims at identifying measures, activities and techniques in order to align the different stakeholders around the product roadmap. 
Method: We conducted a grey literature review according the guidelines to Garousi et al. 
Results: Several approaches to gain alignment were identified such as defining and communicating clear objectives based on the product vision, conducting cross-functional workshops, shuttle diplomacy, and mission briefing. In addition, our review identified the “Behavioural Change Stairway Model” that suggests five steps to gain alignment by building empathy and a trustful relationship.
KW  - product management
KW  - product roadmap
KW  - stakeholder alignment
KW  - business agility
KW  - user experience
KW  - objectives and key results
Y1  - 2020
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-29541
U6  - https://doi.org/10.1007/978-3-030-58858-8_6
DO  - https://doi.org/10.1007/978-3-030-58858-8_6
SP  - 50
EP  - 57
S1  - 8
PB  - Springer
CY  - Cham
ER  -