@inproceedings{Rossmann2012, author = {Alexander Rossmann}, title = {Turning complainers into fans : towards a framework for customer services in social media channels}, booktitle = {International Scientific Conference From Global Crisis to Economic Growth - Which Way to take? : Belgrade, 20.09.2012-22.09.2012}, editor = {Praščević, Aleksandra}, pages = {1 -- 12}, year = {2012}, }