TY  - RPRT
U1  - Forschungsbericht
A1  - Fonstad, Nils
A1  - Mocker, Martin
T1  - Becoming a serial innovator of digital offerings
T2  - CISR research briefing
N2  - To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings: revenue-generating solutions that leverage digital technologies to address customer needs. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This briefing describes how Munich Re addressed these common challenges by building a foundation for experimenting more systematically and successfully with digital offerings. The foundation has enabled Munich Re to become a serial innovator of digital offerings.
KW  - designed for digital
KW  - information technologies
KW  - innovation and strategy
Y2  - 2020
UR  - https://cisr.mit.edu/publication/2020_0901_SerialDigitalOfferings_FonstadMocker
VL  - XX
IS  - 9
SP  - 1
EP  - 3
S1  - 3
PB  - MIT Center for Information Systems Research
CY  - Cambridge, Massachusetts, USA
ER  -