TY  - CHAP
U1  - Buchbeitrag
A1  - Bug, Peter
A1  - Helwig, Julia
ED  - Bug, Peter
T1  - Overview of product presentation with moving images in fashion e-commerce
T2  - Fashion and film : moving images and consumer behavior
N2  - The purpose of this paper is to investigate how motion pictures are currently used for the product presentation of fashion articles. An explorative approach was chosen for the literature section. This study shows that the use of moving images for the presentation of fashion articles in online shops is possible in numerous different ways. In order to be able to use product presentation videos meaningfully, one should consider exactly what is the purpose of these videos. Different goals require different means. However, retailers should obtain enough information in advance to assess whether they can afford the production and post-processing of these videos.
KW  - fashion and film
KW  - motion pictures in fashion e-commerce
KW  - fashion product presentation film
KW  - motioned product presentation
KW  - film fashion e-commerce
KW  - shoppable video
KW  - video product presentation
Y1  - 2020
SN  - 978-981-13-9542-0
SB  - 978-981-13-9542-0
U6  - https://doi.org/10.1007/978-981-13-9542-0_11
DO  - https://doi.org/10.1007/978-981-13-9542-0_11
SP  - 217
EP  - 241
S1  - 25
PB  - Springer
CY  - Singapore
ER  -