@inproceedings{RoeckerMockerNovalesUriarte2017,
  author    = {Jana R{\"o}cker and Martin Mocker and Ainara Novales Uriarte},
  title     = {Digitized products: challenges and practices from the creative industries: completed research full paper},
  booktitle = {Twenty-third Americas Conference on Information Systems, Boston, 2017: proceedings},
  pages     = {1 -- 10},
  url       = {http://aisel.aisnet.org/amcis2017/StrategicIT/Presentations/16/},
  year      = {2017},
}