@article{SchmaehRitz2021,
  author    = {Marco Schm{\"a}h and Alexander Ritz},
  title     = {How gamification can drive customer loyalty},
  journal   = {International journal of business and applied social science},
  volume    = {7},
  number    = {3},
  pages     = {1 -- 6},
  doi       = {10.33642/ijbass.v7n3p1},
  year        = {2021},
}