TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Schmäh, Marco
A1  - Ritz, Alexander
T1  - How gamification can drive customer loyalty
JF  - International journal of business and applied social science
N2  - This paper intends to give an insight on how to develop a customer loyalty-focused gamification concept, that will trigger intrinsic motivation and hence strengthen customer loyalty, using the mobility industry as an example. The authors conducted explorative expert interviews to create a cross-industry process chart that guides the generic development of a customer loyalty-focused gamification concept.
Y1  - 2021
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-31199
SN  - 2469-6501
SS  - 2469-6501
U6  - https://doi.org/10.33642/ijbass.v7n3p1
DO  - https://doi.org/10.33642/ijbass.v7n3p1
VL  - 7
IS  - 3
SP  - 1
EP  - 6
S1  - 6
PB  - Center for Promoting Education and Research
CY  - New York
ER  -