TY  - BOOK
U1  - Buch
A1  - Dietrich, Laura Franziska
A1  - Bug, Peter
T1  - Exploring the role of podcasts in the fashion industry
N2  - After definition and the history of podcasts, in this book the role of podcasts in the communication strategy is mapped out. Podcast production, podcast types, podcast structures, and podcast advertising are explained. Podcast audiences and podcast in the fashion industry are introduced.
In a thorough explorative analysis, a general exploration of the podcast offering of the fashion sector was conducted. Then a selected podcast analysis with evaluation and conclusion, including a discussion of the future use of podcasts closes this book.
KW  - podcast
KW  - fashion podcast
KW  - fashion business podcast
KW  - fashion industry podcast
KW  - podcast analysis
KW  - podcast types
KW  - podcast business sector
Y1  - 2019
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-23815
U6  - https://doi.org/10.34645/opus-2381
DO  - https://doi.org/10.34645/opus-2381
SP  - 223
S1  - 223
PB  - Hochschule Reutlingen
CY  - Reutlingen
ER  -