TY - CHAP U1 - Buchbeitrag A1 - Strähle, Jochen A1 - Kreuzhermes, Sarah T1 - Impact of sustainable manufacturing standards for retail brands T2 - Green fashion retail N2 - The purpose of this paper is to define what impacts sustainable manufacturing standards have for retail brands concerning the communication policy and to find possible solutions of how the companies can deal with them. Therefore, sustainable standards and the impacts on the internal and external communication are described. The enclosed discussion finds possible solutions for the negative impacts. A literature discussion has been conducted to investigate the purpose. Generally, there are many impacts fashion retails have to consider, if they want to transform their company to become more sustainable, because only the impacts on a defined part of the communication policy were huge. A limitation of this paper is that the proposals how retailers could deal with the impacts of the transformation of the company toward more sustainability need further research and tests until they are practicable. KW - sustainable textile standards KW - communication policy KW - internal communication KW - external communication KW - impacts of sustainability for fashion retail brands Y1 - 2017 SN - 978-981-10-2440-5 SB - 978-981-10-2440-5 U6 - https://doi.org/10.1007/978-981-10-2440-5_5 DO - https://doi.org/10.1007/978-981-10-2440-5_5 SP - 77 EP - 93 S1 - 17 PB - Springer CY - Singapore ER -