@article{Nufer2015,
  author    = {Gerd Nufer},
  title     = {Creating an image transfer through event marketing : principles, requirements and consequences},
  journal   = {European journal of business and social sciences},
  volume    = {3},
  number    = {12},
  pages     = {1 -- 18},
  url       = {http://www.ejbss.com/volume-3-number-12-2015.aspx},
  year        = {2015},
}