TY  - BOOK
U1  - Buch
ED  - Schuhmacher, Alexander
T1  - Value creation in the pharmaceutical industry : the critical path to innovation
N2  - This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experience in academia and industry and at some of the most prestigious business schools in Europe discusses in detail the innovation process in pharma as well as common and new research and innovation strategies. In doing so, they cover collaboration and partnerships, open innovation, biopharmaceuticals, translational medicine, good manufacturing practice, regulatory affairs, and portfolio management. Each chapter covers controversial aspects of recent developments in the pharmaceutical industry, with the aim of stimulating productive debates on the most effective and efficient innovation processes. A must-have for young professionals and MBA students preparing to enter R&D in pharma or biotech as well as for students on a combined BA/biomedical and natural sciences program.
Y1  - 2016
SN  - 978-3-527-69340-5
SB  - 978-3-527-69340-5
U6  - https://doi.org/10.1002/9783527693405
DO  - https://doi.org/10.1002/9783527693405
SP  - 485
S1  - 485
PB  - Wiley VCH
CY  - Weinheim
ER  -