@article{NuferIbele2015,
  author    = {Gerd Nufer and Franziska Ibele},
  title     = {The impact of social media marketing during mega sports events : an empirical study in the frame of the FIFA World Cup 2014},
  journal   = {Quarterly review of business studies},
  volume    = {2},
  number    = {1},
  pages     = {1 -- 24},
  url       = {http://www.rassweb.com/archive-details-vol-2-issue-1-qjbs},
  year        = {2015},
}