@incollection{SchrempfStraehle2015, author = {Jonathan Schrempf and Jochen Str{\"a}hle}, title = {Enhancing emotional involvement with video-marketing}, booktitle = {Emotionalizing fashion retail : the guide for retail success}, editor = {Jochen Str{\"a}hle}, isbn = {978-3-7347-5821-8}, year = {2015}, }