@article{BuhrSchmaeh2015,
  author    = {Andreas Buhr and Marco Schm{\"a}h},
  title     = {Vertrieb geht heute anders},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  volume    = {8},
  number    = {2},
  pages     = {72 -- 79},
  url       = {http://www.marke41.de/sites/default/files/media/marke41\_02-2015.pdf},
  year        = {2015},
}