@article{SchmaehSchilling2015,
  author    = {Marco Schm{\"a}h and Patrick Schilling},
  title     = {Durch konsequente Kundenorientierung zur optimalen Wertgenerierung},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  volume    = {8},
  number    = {6},
  pages     = {58 -- 62},
  url       = {http://www.marke41.de/sites/default/files/media/autoren-pdf/kundenorientierung.pdf},
  year        = {2015},
}