@book{GassmannSchuhmacherZedtwitzetal.2018,
  author    = {Oliver Gassmann and Alexander Schuhmacher and Maximilian von Zedtwitz and Gerrit Reepmeyer},
  title     = {Leading pharmaceutical innovation : how to win the life science race},
  isbn      = {978-3-319-66833-8},
  doi       = {10.1007/978-3-319-66833-8},
  year      = {2018},
}