@article{SchmaehDiffenhardMernaghetal.2018,
  author    = {Marco Schm{\"a}h and Miriam Diffenhard and Jane Mernagh and Elli Kremel},
  title     = {Wie man von einer Customer-Centricity- Fokussierung profitieren kann},
  journal   = {Marke 41 : das neue Journal f{\"u}r Marketing},
  number    = {1},
  pages     = {32 -- 38},
  url       = {https://www.marke41.de/index.php/archiv/pdf},
  year        = {2018},
}