@article{SchmaehFreidingerKlinketal.2019,
  author    = {Marco Schm{\"a}h and Robert Freidinger and Alexander Klink and Jil Ehnis and Jessica Reibel and Christina Weidemann},
  title     = {Digitalisierung im Einkauf fordert Vertrieb heraus},
  journal   = {Marketing Review St. Gallen},
  volume    = {36},
  number    = {2},
  pages     = {58 -- 66},
  year        = {2019},
}